Can anyone pitch their idea to investors without breaking a sweat? Probably not. There are butterflies in the stomach. There is anticipation, apprehension, hope, and excitement in the air. You may wonder whether your idea will be bought or not, or whether it will be perceived rightly or not. And most importantly, whether it will be funded or not. Having funds make you and not having funds break you. Even the most promising startups have failed because investors didn’t show …
Category: Sales
Pitching to investors: “The First 30 seconds” matter
October 15, 2019
Reading Time: 5 minutes
Can anyone pitch their idea to investors without breaking a sweat? Probably not. There are butterflies in the stomach. There is anticipation, apprehension, hope, and excitement in the air. You may wonder whether your idea will be bought or not, or whether it will be perceived rightly or not. And most importantly, whether it will be funded or not. Having funds make you and not having funds break you. Even the most promising startups have failed because investors didn’t show …
Create USP for your product. Here’s why?
October 7, 2019
Reading Time: 4 minutes
The marketplace doesn’t spare anyone, especially products that don’t have a unique selling proposition. If you don’t have one, then create one. If you have a vague one, then sharpen it. Not just that, you need to make your customers understand your USP. You need to make them act on it. Your USP shouldn’t make you entirely different, but just enough to give you some distinction, so that people prefer you to an alternative. Remember, there are always alternatives. The …
How to create an irresistible call to action?
September 27, 2019
Reading Time: 4 minutes
If you think that just by using “Sign up”, “Buy now”, “Learn more” as your CTA, you can improve the conversion rate, then you are mistaken. The audience is more aware than before and is much more emotionally involved with the purchasing process. Therefore, such half-baked phrases aren’t of much help. If you want to create a persuasive call-to-action, then this write-up is for you. There is no sense of curiosity and urgency in most CTAs today. That is why …
5 principles of sales that you must learn right now
September 24, 2019
Reading Time: 5 minutes
If you want to sell a product, you can’t think in terms of black and white. It’s not that simple. As a salesperson, you can’t take things for granted if someone likes the idea of your product. You need to follow sales principles, and you can’t bring a halt to your persuasion if someone dislikes that idea. You have to constantly push and influence people until you make them cross the winning line. Human behavior is involved here and there …