To market a product, you need to convey the right message to the right people. To make that happen, there is a need to learn about customer segmentation.  A good segmentation streamlines both marketing and production efforts. You can select optimum communication channels for a segment. Moreover, you can test your pricing options and focus on profitable customers. Customer Segmentation can help a startup on a lot of fronts, namely: Competitiveness Expansion Ability Customer Retention Timely Capitalization Price Optimization Generally, …