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Category: Competitive Analysis

Market-intelligent Insights

Market-intelligent Insights on How to Make a Viral App?

August 27, 2021 Reading Time: 8 minutes

The word “viral” in all means refers to something infectious. Be it a common cold or a project virality, not unless it spreads rapidly, reaches many people and clasp them into its spectrum, can we call it viral.  In this article, we will share a detailed study on how to make a viral app right from the start of its development.  Let’s be honest, every entrepreneur dreams of reaching millions of users, earning appreciation from their target audience, enjoying their …

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Google's Relationship With Amazon

Google’s Relationship With Amazon: It’s Complicated

February 24, 2021 Reading Time: 7 minutes

“Becoming number one is easier than remaining number one.” – Bill Bradley Nothing gets people going like a good rivalry. There’s no shortage of competition in the tech industry. Whether it is about winning the audience’s online space or fighting over the eCommerce marketplace, tech giants do a great job at disrupting each other. Well, it all started in 1998 when a multinational technology company that specialized in Internet services and related products launched with the biggest hit in the web …

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Product Owners’ Guide - Hestabit

A Product Owner’s Guide to Make the Best of the Lockdown

March 30, 2020 Reading Time: 7 minutes

You are quarantined, the market is not. The CoronaVirus has hit the world economy and the market, but this is temporary. Your future is not. Entrepreneurs are struggling to keep their projects up and running and some are struggling to launch their products in an audienceless market. This can better be elaborated with an example,  For a company like Uber, this lockdown may result in a loss of millions of dollars, since most of the people are working from home.  …

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competitive analysis

The Third Leg Of Startup Ideation: Competitive Analysis

October 10, 2019 Reading Time: 4 minutes

Jack Ma once famously said “You should learn from your competitor, but never copy. Copy and you die.” Well, it seems to be a wise approach. But how can you follow this approach and still beat your competition? It’s a myth that by only building a superior product, you can outperform your competitor websites/products. So for starters, just break that myth. If you indulge in competitive analysis during the ideation phase of your startup, you will realize the significance of …

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Market Investigation And Analysis: The First Leg Of A Startup Journey

June 12, 2019 Reading Time: 5 minutes

Every startup story begins with the idea of persuasion. It’s about how smartly you carry out your Market Investigation. The success of a startup story is never accidental, and it’s based on the initial analysis, market segmentation, and competitive analysis.    “When you find an idea that you just can’t stop thinking about, that’s probably a good one to pursue”. – Josh James It’s about understanding ‘Product/Market Fit’, which Marc Andreessen defined as “being in a good market with a …

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