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Category: Survey

Product Owners’ Guide - Hestabit

A Product Owner’s Guide to Make the Best of the Lockdown

March 30, 2020 Reading Time: 7 minutes

You are quarantined, the market is not. The CoronaVirus has hit the world economy and the market, but this is temporary. Your future is not. Entrepreneurs are struggling to keep their projects up and running and some are struggling to launch their products in an audienceless market. This can better be elaborated with an example,  For a company like Uber, this lockdown may result in a loss of millions of dollars, since most of the people are working from home.  …

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5 Entrepreneurs Who Turned Around Their Businesses in Catastrophic Events

March 27, 2020 Reading Time: 5 minutes

Life is never simple; ups and downs are unavoidable. The world is facing a similar situation in the wake of COVID-19, which is unchancy to humankind and possibly a menace to the working industry and the economy, but the good thing about bad times and the bad thing about good times is: that it passes. Nothing is life long, except for you, yourself. Times may come, where an entrepreneur may have very little hope about her/his company (or startup) when …

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open ended questions

Why Open-Ended Questions Work Best For Focus Groups?

October 27, 2019 Reading Time: 3 minutes

Product launches fail at times, leaving startups perplexed, anguished, and whatnot. It’s easy to go gung ho about your next innovative idea, but it takes some serious reality check to come across its shortcomings. Raising right questions is very important in this regard. Let’s understand this through an example. Suppose a company is ideating on a product and it arranges some focus groups to understand users’ perceptions about its product. Let’s assume the product evokes positive perception, largely. After a …

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  • How to choose your technology partner

How to Choose Your Technology Partner?

September 24, 2019 Reading Time: 4 minutes

Startups who look for a technology partner and settle for the high-priced ones, don’t necessarily make a smart move. There is always a risk of their project getting delayed by months, or ending up with a lackluster product. Strategies to discover the right technology partner has changed, and even the considerations. The perfect technology partners deeply care about an idea and its realization. They don’t shy away from disruption and innovation. It sounds simple, but you really need to dig …

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  • FEEDBACK JPEG (1)

The Right Ways Of Taking Customers’ Feedback

June 4, 2019 Reading Time: 5 minutes

All that analytics and data can’t give you the kind of insights that you can get from the horse’s mouth. And whose the horse here? Your customers. To understand the Whys behind anything, you need more perspective driven information. Only customer feedback can give you that. Why do people use a particular feature more often than the rest of the features? What’s the reason behind customers stepping back at the very last moment, by not creating an account? Why do …

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