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Author: Shivangi

→Shivangi is a Technical Content Writer at Hestabit. She is a dedicated one and a lifelong learner with an evergreen curiosity to learn new things. She uses her skilled research and technical expertise to come up with content valuable to the audience. She is a writer by day and a reader by night who loves exploring the marketing world.

Bespoke Business Applications For Your SMB Is All You Need

April 14, 2021 Reading Time: 5 minutes

“Personalization is not a trend, it’s a marketing Tsunami”. Avi Dan, CEO (Avidan strategies) Would you rather go with the cake that is just baked on a general day or with the one that has your name on it, specially customized for your birthday? Everybody likes personalized services that can make them feel esteemed and valued.  Similarly, Each business is unique, irrespective of its scale, whether small, medium or large. Keeping this in mind, I believe every enterprise requires special demands …

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Google's Relationship With Amazon

Google’s Relationship With Amazon: It’s Complicated

February 24, 2021 Reading Time: 7 minutes

“Becoming number one is easier than remaining number one.” – Bill Bradley Nothing gets people going like a good rivalry. There’s no shortage of competition in the tech industry. Whether it is about winning the audience’s online space or fighting over the eCommerce marketplace, tech giants do a great job at disrupting each other. Well, it all started in 1998 when a multinational technology company that specialized in Internet services and related products launched with the biggest hit in the web …

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trap of hacker

The Cyber Pandemic Is Here. Save Your Business Now

February 8, 2021 Reading Time: 8 minutes

“It takes 20 years to build a company’s reputation and 20 seconds of a Cyber incident to ruin it.” When you dream of building your company as an aspiring entrepreneur, all you want is to get off the starting line. You may think that the right idea is the key to business success. However, I differ from this thought process. For me, it is always about execution and consistency. One needs to continuously keep about everything in the frame, right …

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Whatsapp Confession

Where is Your Data Going With WhatsApp?

January 15, 2021 Reading Time: 10 minutes

“If you are not paying for the Product, You are the Product.” The Social Dilemma (A Netflix Documentary)  This Netflix documentary exhibits how consumers on social media are being consumed by the underlying strategies of social media platforms, such as Instagram, Facebook. YouTube and now WhatsApp.  If you watched one, I am sure; you might have deleted several applications from your smartphone and would have become more vigilant towards your social media behavior. Isn’t this really surprising? A thing such …

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E-commerce Business Ideas

The Most Profitable E-commerce Business Ideas for 2021

January 2, 2021 Reading Time: 8 minutes

Are you entering the new year with a lot of hopes and promises of economic recovery too? We understand 2020 has been hard on all of us and while we are stepping into a new one, we expect new opportunities and goals to accomplish. Although the future state of the economy is still uncertain, we can start fresh and leverage the current market demands to transform it into a prevailing business. That being said, we need to be careful with …

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