“If you are not paying for the Product, You are the Product.” The Social Dilemma (A Netflix Documentary)  This Netflix documentary exhibits how consumers on social media are being consumed by the underlying strategies of social media platforms, such as Instagram, Facebook. YouTube and now WhatsApp.  If you watched one, I am sure; you might have deleted several applications from your smartphone and would have become more vigilant towards your social media behavior. Isn’t this really surprising? A thing such …

In the past few years, tourists and travelers do not just look for necessary facilities like room, food, and complimentary services anymore. They expect facilities that are more personalized and convenient. Therefore, the hotel industry had to adopt smart technology to keep up with customer’s expectations.    The hotel industry is undergoing a digital transformation at a rapid pace. Technology has brought a profound change in the industry, and it continues to disrupt and revolutionize operations in the hospitality game. Thousands …